3-Hour Logo Lab

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What is it?

Randomly selecting a business from 2 categories with a 3 hr time limit to concept and design a logo for that business. Once per month.

Why am I doing it?

For fun, simulated practice in rapid ideation and execution.

How does it work?

I asked ChatGPT for a list of 7 common businesses and 4 uncommon businesses with an audience example and motivator for each – creating Category A. Then I asked for 12 random nouns – creating Category B.

So the idea is to:

• Roll 2 dice to pick from Category A

• Roll 2 dice to pick from Category B

• Set the timer for 3 hours and GO!

ChatGPT Results

Here is what I got for Category A:

1. Restaurant or Café:

   • Audience: Local foodies, families, professionals on lunch breaks

   • Interests: Dining experiences, convenience, variety in food options, and ambiance.

2. Grocery Store:

   • Audience: Families, single professionals, health-conscious shoppers, and budget-savvy consumers.

   • Interests: Affordable, fresh, and organic food options.

3. Beauty Salon or Barbershop:

   • Audience: Women, men, and teens looking for haircuts, styling, or grooming.

   • Interests: Personal grooming, style, and self-care.

4. Real Estate Agency:

   • Audience: First-time homebuyers, property investors, and renters.

   • Interests: Location, affordability, and trustworthy service.

5. Fitness Center or Gym:

   • Audience: Health enthusiasts, busy professionals, and people seeking weight loss or muscle gain.

   • Interests: Fitness goals, equipment variety, and group classes.

6. Automotive Repair Shop:

   • Audience: Vehicle owners needing maintenance or emergency repairs.

   • Interests: Reliability, quick turnaround, and affordability.

7. Accounting or Tax Services:

   • Audience: Small business owners, freelancers, and individuals during tax season.

   • Interests: Accuracy, compliance, and financial advice.

8. Home Cleaning Services:

   • Audience: Busy professionals, families, and elderly individuals.

   • Interests: Convenience, thorough cleaning, and trustworthy staff.

9. Escape Room Facility: (uncommon)

   • Audience: Corporate teams or young adults, and families seeking fun activities.

   • Interests: Problem-solving, teamwork, and unique entertainment.

10. Mobile Pet Grooming Service: (uncommon)

    • Audience: Pet owners, especially those with limited mobility or busy schedules.

    • Interests: Convenience, pet care, and grooming expertise.

11. Moss Art Installation Service: (uncommon)

    • Audience: Interior designers and eco-conscious businesses

    • Interests: Sustainability, unique art, and natural aesthetics.

12. Floating Therapy Center: (uncommon)

    • Audience: Stressed professionals and wellness enthusiasts

    • Interests: Relaxation, mental clarity, and pain relief.

Here is what I got for Category B:

1. Compass

2. Sunrise

3. Lantern

4. Melody

5. Horizon

6. Orchard

7. Echo

8. Quill

9. Harbor

10. Pebble

11. Meadow

12. Feather

001 - Roll of the dice

Category A: Escape Room Facility (uncommon)

Category B: Echo

And here is how I spun that…

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AUDIENCE:
Corporate teams looking for problem-solving, teamwork and unique entertainment

INSIGHT:
Instead of not being confident that they will individually perform well. Success often relies more on teamwork, creativity and communication rather than raw intellect.

BRAND NAME:
Chamber of Echoes

TAGLINE:
Lost voices, hidden clues, one way out

FOCUS:
An Escape Room Facility that specializes in Adventure/Treasure Hunt

Disclaimers

This rapid ideation exercise is fueled by ChatGPT-generated research and data. None of which have been fact-checked, because speed is the name of the game. This is purely for fun.

So how did it go?

No surprise, the time crunch was tough, but I loved the fast-paced, iterative problem-solving. One thing I quickly realized? I was burning too much time on research instead of focusing on iterations. Lesson learned for 3-Hour Logo Lab 002! After all, the goal is fun, simulated practice of rapid ideation.

Since I pride myself on being nimble and adaptable, I had to remind myself that this wasn’t a full, traditional creative brief. That meant making sure I had the bare essentials to stay strategic without getting lost in the weeds.

The bare necessities I needed to answer for:

• We are the only… (Product/Service Description)

• That delivers… (Value Proposition)

• To… (Target Market)

• Because we offer… (Feature(s))

• So that you can… (Benefit(s))

• That is unlike our competition because… (Differentiator)

Final thoughts:

Am I happy with the result? Yes.

Are there still a bunch of things I want to refine? Also yes.

But on to the next one!