With curiosity as my compass,
I embark on creative adventures beyond the ordinary.

ART DIRECTOR / DESIGNER

When transforming briefs and data into treasure maps of creative possibilities, I drive business growth by balancing quality creative, audience needs and investor goals. Guiding projects towards measurable success.

You can learn more about me or scroll to see my work.

CEIDER

Hennepin Healthcare's Center for Infectious Disease Research Division

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PROBLEM

Viewing themselves as community advocates rather than mere scientists, this team fights the stigma around 'Infectious Disease” and needed help connecting their passion with like-minded opportunities.

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SOLUTION

A more approachable, emotive name and branding to appeal to audiences while working well under, and alongside, other brand families. This gives the specialty programs living under CEIDER more presence and bigger impact with the community.

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DELIVERABLES

Logo • Icon Series • Brand and Digital Strategy • Business Collateral

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ROLL / AGENCY

Concept Generation • Design/Art Direction • Freelance

Revolution

Coffee shop

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PROBLEM

New brand in town wanting to make a big social splash to help support the growth of Black River falls’ Main Street community.

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SOLUTION

Create a brand that is bold, modern and attractive to interstate traffic while still backed by support of the locals.

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DELIVERABLES

Logo • Storefront marketing • Storefront Signage • E-commerce Website

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ROLL / AGENCY

Concept Generation • Design/Art Direction • Production Mgmt. • at DUZ Creative

Mad Hop Brewhouse

Award winning craft brewer

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PROBLEM

Looking to differentiate and support growing interests.

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SOLUTION

Build credibility through packaging and merchandise.

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DELIVERABLES

Brand Extensions • Packaging • Swag

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ROLL / AGENCY

Concept generation • Design/Art Direction • Pro Bono/Time Donated

CPSI

Community healthcare technology solutions

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PROBLEM

Struggling with identity and differentiation after several company mergers and acquisitions.

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SOLUTION

Establishing a new segment in the market. Taking them from a healthcare IT company to a community healthcare company.

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DELIVERABLES

Brand Strategy • Brand Extension • Print, Digital and DM Awareness Campaigns

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ROLL / AGENCY

Concept Generation • Design/Art Direction • Production Mgmt. • At DUZ Creative

CPSI Pre-Scroll Banners way over-performed! The second highest CTR of any pre-scroll we have run.

- Sales director of publication

TruBridge

Healthcare financial services

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PROBLEM

Harsh times means audiences were frozen in fear from decision making.

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SOLUTION

To empathetically stress they are not alone and how better financial self-care means a healthier community for everyone.

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DELIVERABLES

Brand Strategy • Brand Extension • Event Marketing • Website • Landing Pages • Print and Digital Awareness Campaigns

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ROLL / AGENCY

Concept Generation • Design/Art Direction • Production mgmt. • At DUZ Creative

963% increase in click-through rates in one year

213% increase in website traffic year-over-year

QUALIFIED

Non-profit supporting community re-entry for sex traffic survivors

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PROBLEM

Two non-profits merge and struggle with brand awareness in a culturally sensitive industry.

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SOLUTION

Create a launch campaign to build brand awareness while growing local and professional connections as allies for the cause.

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DELIVERABLES

Brand Strategy • Brand Extension • Digital Launch Campaign • Social Templates

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ROLL / AGENCY

Concept generation • Design/Art Direction • Pro Bono/Time Donated

Siteimprove

Digital performance reporting platform

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PROBLEM

The audience needed help breaking old habits, a better understanding of how to interpret today’s data and help foreseeing what could come tomorrow.

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SOLUTION

Connecting on an aspirational level conveying a simpler message of the untapped opportunity of your digital data.

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DELIVERABLES

Direct Mail Campaign and landing page

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ROLL / AGENCY

Concept Generation • Design/Art Direction • Production Mgmt. • At DUZ Creative

1700 contacts

Closed $270K in revenue around the campaign

LOGOS

ABOUT

My creative edge comes from agile curiosity

With a passion for strategic insights, I thrive on tackling challenges head-on by adapting to any tool, process or opportunity that comes my way.

My teammates and clients often appreciate my drive and enthusiasm for creative problem-solving, it’s what makes working together so rewarding.

She's always willing to jump in and take action.

She gives the clients a “reason to believe”.

I’m originally from Wisconsin

So the love for cheese is real, but I plead the fifth on sports teams. And I have happily called the Twin Cities my home for the last 20 years.

I do it for the love of the experience

And being surrounded by nature and passionate people often helps fuel that energy and drive.

AI statement of intent

Artificial Intelligence is currently used to help edit original content, a starting point for thought generation, as well as workflow and process efficiencies.