Motivated to move audiences

DESIGNER / ART DIRECTOR

Image source Armour Photography

  • Creating trust in the audience means designing with empathy, logic and authenticity.

    “They may forget what you said​ –​​​​ but they will never forget how you made them feel.” –Carl Buehner

  • Every problem is an opportunity for impact, growth and for flexing value.

    For me, openness to see this potential fosters curiosity to explore deeper.

  • Creative possibilities only grow stronger with the research, data and documentation there is to flex.

PASSION

CPSI
Community healthcare technology solutions

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PROBLEM

Struggling with identity and differentiation after several company mergers and acquisitions.

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SOLUTION

Establishing a new segment in the market. Taking them from a healthcare IT company to a community healthcare company

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DELIVERABLES

Brand Strategy, Brand Extension, Print/Digital and DM Awareness Campaigns

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ROLL / AGENCY

Concept generation, design/art direction and production at DUZ Creative

CPSI Pre-Scroll Banners way over-performed!
The second highest CTR of any pre-scroll we have run.

- Sales director of publication

TruBridge
Healthcare financial services

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PROBLEM

Harsh times means audiences were frozen in fear from decision making

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SOLUTION

To empathetically stress they are not alone and how better financial self-care means a healthier community for everyone

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DELIVERABLES

Brand Strategy, Brand Extension, Event Marketing, Website, Landing Pages, Print and Digital Awareness Campaigns

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ROLL / AGENCY

Concept generation, design/art direction and production at DUZ Creative

963% increase in click-through rates in one year

213% increase in website traffic year-over-year

QUALIFIED
Non-profit supporting community re-entry for sex traffic survivors

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PROBLEM

Two non-profits merge and struggle with brand awareness in a culturally sensitive industry

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SOLUTION

Create a launch campaign to build awareness as well as local, professional connections and allies for the cause

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DELIVERABLES

Brand Strategy, Brand Extension, Digital Brand Launch Campaign, Social Templates

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ROLL / AGENCY

Concept generation, design and art direction for pro bono/time donated

Siteimprove
Digital performance reporting platform

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PROBLEM

The audience needed help breaking old habits, a better understanding of how to interpret today’s data and help foreseeing what could come tomorrow

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SOLUTION

Connecting on an aspirational level conveying a simpler message of the untapped opportunity of your digital data

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DELIVERABLES

Direct Mail Campaign

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ROLL / AGENCY

Concept generation, design/art direction and production at DUZ Creative

Revolution
Coffee shop

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PROBLEM

New brand in town wanting to make a big social splash to help support the growth of Black River falls’ Main Street community

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SOLUTION

Create a brand that is bold, modern and attractive to interstate traffic but still backed by support of the locals

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DELIVERABLES

Logo, Storefront marketing, Storefront Signage, E-commerce Website

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ROLL / AGENCY

Concept generation, design/art direction and production at DUZ Creative

Mad Hop Brewhouse
Award winning craft brewer

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PROBLEM

Looking to differentiate and support growing interests

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SOLUTION

Build credibility through packaging and merchandise while creating opportunities for custom scalability

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DELIVERABLES

Brand extension, Packaging, Swag

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ROLL / AGENCY

Concept generation, design and art direction for pro bono/time donated

Newborn Foundation
Non-profit advocates for newborn screening

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PROBLEM

In dire need of awareness and backing for a cause created out of necessity on an extremely emotional level

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SOLUTION

Mindfully juggle budget and time with a phased approach at generating brand assets and event collateral, maximizing how efficiently they get in front of potential investors

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DELIVERABLES

Event collateral, website, brochure, reports

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ROLL / AGENCY

Concept generation, design/art direction and production at Ansley Shea

IMPACTING

50 million+ babies
15 countries

LOGOS

ABOUT

Her passion for problem-solving is infectious. She gives the client a “reason to believe”. - Vice President

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She's always willing to jump in and take action
- Senior Vice President

COLLABORATION

What collaboration means to me:

  • Everything is an effort of “WE” and “OUR”

  • Working collaboratively with the team as well as being able to work independently

  • Staying inspired to share or receive ideas

MY FORTE

Empathetic branding and designs that communicate high level strategy. ​Those who have worked with me, appreciate my make-it-happen attitude and infectious curiosity for problems solving.

MOST KNOWN FOR

Converting briefs and data into creative opportunities. As well as my drive to nurture that sweet spot between quality work, audience needs and investor goals.

STRATEGY

What Strategy means to me:

  • Using science, data and high-level observations to inspire and guide creative

  • Always being mindful of the larger picture and avoiding getting lost in the weeds

  • Documenting everything to promote accountability and ensure confident, efficient decision making

GROWTH

What growth means to me:

  • Continue to be inspired by my team and community

  • Always be open to learning new things and organically seeking out ways to challenging my knowledge-base

  • Approaching every experience as an opportunity for personal and professional growth

AI USAGE / STATEMENT OF INTENT

Visual and copy content generated by artificial intelligence is used only to help edit original content and/or as a starting point for thought generation.