Motivated to move audiences
DESIGNER / ART DIRECTOR
Get to know her or take me right to her work
Image source Armour Photography
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Creating trust in the audience means designing with empathy, logic and authenticity.
“They may forget what you said – but they will never forget how you made them feel.” –Carl Buehner
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Every problem is an opportunity for impact, growth and for flexing value.
For me, openness to see this potential fosters curiosity to explore deeper.
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Creative possibilities only grow stronger with the research, data and documentation there is to flex.
PASSION
CPSI
Community healthcare technology solutions
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PROBLEM
Struggling with identity and differentiation after several company mergers and acquisitions.
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SOLUTION
Establishing a new segment in the market. Taking them from a healthcare IT company to a community healthcare company
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DELIVERABLES
Brand Strategy, Brand Extension, Print/Digital and DM Awareness Campaigns
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ROLL / AGENCY
Concept generation, design/art direction and production at DUZ Creative
CPSI Pre-Scroll Banners way over-performed!
The second highest CTR of any pre-scroll we have run.
- Sales director of publication
TruBridge
Healthcare financial services
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PROBLEM
Harsh times means audiences were frozen in fear from decision making
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SOLUTION
To empathetically stress they are not alone and how better financial self-care means a healthier community for everyone
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DELIVERABLES
Brand Strategy, Brand Extension, Event Marketing, Website, Landing Pages, Print and Digital Awareness Campaigns
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ROLL / AGENCY
Concept generation, design/art direction and production at DUZ Creative
963% increase in click-through rates in one year
213% increase in website traffic year-over-year
QUALIFIED
Non-profit supporting community re-entry for sex traffic survivors
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PROBLEM
Two non-profits merge and struggle with brand awareness in a culturally sensitive industry
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SOLUTION
Create a launch campaign to build awareness as well as local, professional connections and allies for the cause
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DELIVERABLES
Brand Strategy, Brand Extension, Digital Brand Launch Campaign, Social Templates
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ROLL / AGENCY
Concept generation, design and art direction for pro bono/time donated
Siteimprove
Digital performance reporting platform
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PROBLEM
The audience needed help breaking old habits, a better understanding of how to interpret today’s data and help foreseeing what could come tomorrow
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SOLUTION
Connecting on an aspirational level conveying a simpler message of the untapped opportunity of your digital data
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DELIVERABLES
Direct Mail Campaign
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ROLL / AGENCY
Concept generation, design/art direction and production at DUZ Creative
Revolution
Coffee shop
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PROBLEM
New brand in town wanting to make a big social splash to help support the growth of Black River falls’ Main Street community
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SOLUTION
Create a brand that is bold, modern and attractive to interstate traffic but still backed by support of the locals
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DELIVERABLES
Logo, Storefront marketing, Storefront Signage, E-commerce Website
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ROLL / AGENCY
Concept generation, design/art direction and production at DUZ Creative
Mad Hop Brewhouse
Award winning craft brewer
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PROBLEM
Looking to differentiate and support growing interests
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SOLUTION
Build credibility through packaging and merchandise while creating opportunities for custom scalability
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DELIVERABLES
Brand extension, Packaging, Swag
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ROLL / AGENCY
Concept generation, design and art direction for pro bono/time donated
Newborn Foundation
Non-profit advocates for newborn screening
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PROBLEM
In dire need of awareness and backing for a cause created out of necessity on an extremely emotional level
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SOLUTION
Mindfully juggle budget and time with a phased approach at generating brand assets and event collateral, maximizing how efficiently they get in front of potential investors
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DELIVERABLES
Event collateral, website, brochure, reports
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ROLL / AGENCY
Concept generation, design/art direction and production at Ansley Shea
IMPACTING
50 million+ babies
15 countries
LOGOS
ABOUT
Her passion for problem-solving is infectious. She gives the client a “reason to believe”. - Vice President
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She's always willing to jump in and take action
- Senior Vice President
COLLABORATION
What collaboration means to me:
Everything is an effort of “WE” and “OUR”
Working collaboratively with the team as well as being able to work independently
Staying inspired to share or receive ideas
MY FORTE
Empathetic branding and designs that communicate high level strategy. Those who have worked with me, appreciate my make-it-happen attitude and infectious curiosity for problems solving.
MOST KNOWN FOR
Converting briefs and data into creative opportunities. As well as my drive to nurture that sweet spot between quality work, audience needs and investor goals.
STRATEGY
What Strategy means to me:
Using science, data and high-level observations to inspire and guide creative
Always being mindful of the larger picture and avoiding getting lost in the weeds
Documenting everything to promote accountability and ensure confident, efficient decision making
GROWTH
What growth means to me:
Continue to be inspired by my team and community
Always be open to learning new things and organically seeking out ways to challenging my knowledge-base
Approaching every experience as an opportunity for personal and professional growth
AI USAGE / STATEMENT OF INTENT
Visual and copy content generated by artificial intelligence is used only to help edit original content and/or as a starting point for thought generation.